“Icebreaker was founded on ensuring respect for our fibre all the way through the value chain, from sheep to shirt. We were one of the first brands to exclusively use wool from non-mulesed sheep. It’s important to the consumer, but even more importantly it’s important for the animal. Consumers are more conscious than ever and we feel it is our responsibility to drive awareness and demand for ethically-sourced product.” 

“When the issue of mulesing became known about six years ago, we reacted very quickly and contractually banned this practice and excluded Australia as a country of origin. We then joined forces with other stakeholders to establish a standard that could ensure animal welfare throughout the entire supply chain. Today we source the often-affected merino wool only certified to the Responsible Wool Standard, which excludes mulesing. In the future, we want to offer all wool types only as sustainable and certified quality.” 

“Mulesing is outdated and unnecessary. We appreciate the high value of ethically sourced wool and are committed to being part of positive change.” 

"People Tree are passionate about animal welfare and have signed a letter of intent with FOUR PAWS that mulesing should be banned.

People Tree are  committed to animal welfare in our supply chain. Our sheep’s wool is from New Zealand, which has an Animal Welfare Act establishing a duty of care for animals. Our Merino wool is from GOTS certified organic merino wool yarn, which follow organic standards including high welfare standards, organic feed, good husbandry and prohibits mulesing."