The success of our #LiveKinder campaign relies on people engaging with the welfare of animals, making conscious choices to make small changes that create a big difference. 

But, it's an understatement to say that people are varied. So, we created 'The Faces of #LiveKinder' to help you see who you may relate to most. When we combine our common goals and viewpoints, good things can happen. 

Here, meet Erica:

Erica has pledged her support to end live animal markets, such as the dog and cat meat trade and the commercial wildlife trade. 

Both of these trades result in the death, exploitation, and suffering of millions of animals across the globe. But, together we can put an end to it. 

Want to see how? 

Signing petitions is an effective way to initiate change. Never underestimate the power your voice can have when combined with others behind the same goal.