Public Attitudes Survey

In collaboration with Eating Better

Every year Eating Better conducts a public attitude survey to measure changing attitudes around food options, with a particular focus on meat and dairy consumption.

Our alliance with Eating Better has helped us to highlight why understanding public opinion is important for three main reasons:

  • Opinions drive behaviour
  • Benchmarking our efforts
  • Opinions influence policy

In our latest report, we present the findings from the Eating Better x FOUR PAWS UK 2024 Public attitudes survey, offering insights and analysis that will inform our collective efforts to create a healthier, more sustainable, and more just food system for all. 

Public Attitudes Survey

Public Attitudes Survey

Read the full Eating Better x FOUR PAWS UK 2024 Public attitudes survey here

Country Breakdowns

Find out more about the results of the survey broken down by each country by clicking on the relevant fact sheets linked below

England

Read the fact sheet HERE.

Wales

Read the fact sheet HERE.

Welsh translated version HERE.

Scotland

Read the fact sheet HERE.

Northern Ireland

Read the fact sheet HERE.

Stakeholders

Find out more by clicking on the relevant fact sheets linked below

Farming and buying 'better'

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Farming and buying 'better'


There is strong public support for farmers in the UK, and especially those who produce food under ‘better’ standards, but governments across the UK still have a role to play as price is still a huge barrier to people buying higher welfare food.

Read the fact sheet HERE.

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Food security

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Food security


Almost two thirds of people understand that eating a sustainable diet is important for achieving food security, but people are struggling to afford their typical food shop, with women appearing to be more affected than men.

Read the fact sheet HERE.

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Government action and voter attitudes

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Government action and voter attitudes


3/5 people are willing to reduce their meat consumption, but in the past year only 1/4 have, showing the food environment does not support people to follow through. Governments across the UK should be supporting our farmers.

Read the fact sheet HERE.

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Are you willing to change your eating habits?


The way in which we farm animals urgently needs to change, not just to protect their welfare, but also to protect the planet and our own health and wellbeing

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