FOUR PAWS UK are proud to announce the first in our four-part fashion magazine series, Faux Paws. Each season, we shall be releasing the latest edition of Faux Paws based on our key textiles in Wear It Kind. Spring has sprung with wool, whilst Summer will be seeing in exotic skins, down for Autumn and fur for Winter. We want to encourage ethical fashion choices that substitute animal products for plant-based alternatives, and what better way to get fashion lovers on board than in a magazine fit to rival Elle or Vogue?

In our Spring edition, we uncover the harsh truths of the fine wool industry. We shed light on mulesing, one of the most concerning mutilation practices that exists for sheep. Over 10 million lambs are purposefully bred to have wrinkly skin that increases the amount of wool produced, but at a price. This wrinkly skin is susceptible to flystrike, so the skin around the buttocks is sliced off with no pain relief to limit the likelihood of flies laying eggs in the lamb’s skin. In Faux Paws, you can learn more about this horrible practice and what you can look out for to avoid inadvertently supporting it by purchasing mulesed wool.

Do you want to show more compassion in your fashion choices, but you don’t know where to begin? Faux Paws highlights some of the top wool alternatives to ensure you avoid contributing to animal abuse in the name of fashion. No longer do you need to purchase jumpers made of cashmere or angora, produced by animals that are sheared using sharp tools or even hand plucked without pain relief. If we all make conscious choices when buying wool, we can help end the suffering and unnecessary deaths of millions of animals. We hope Faux Paws can reach out to a wider audience of fashion lovers and show them that we can all #WearitKind.