A new study shows that 98% of government dietary guidelines are currently falling behind the science for both health and environmental impact, including too many animal products and not enough plant-based foods. This is in turn leading to the devastating number of 1.1 billion animals currently killed for food every year in the UK, and increasing the demand for factory farming.

This research, led by lead researcher at the University of Oxford Dr Marco Springmann, suggests that the Government should be advising people to consume more plant-based foods such as fruits, vegetables, pulses and grains, and less animal products in order to take critical action to improve human health and help tackle climate change. 

Researchers are recommending that new guidelines are put in place which have a strict reduction of dairy and beef nationwide, and also recommends the Government makes sure that advice is available for people looking to switch to a sustainable, plant-based diet.

This study just goes to show how important it is to #LiveKinder in our own lives and make compassionate choices that can really benefit animals, the planet, and our own health. If you are thinking about making a positive change for a kinder lifestyle, take our pledge (below) to reduce or eliminate animal products and begin your journey today!

There are many great alternatives to animal products that we can incorporate into our diets. For some ideas, try our delicious animal-friendly recipes and take part in our #PlantBasedChallenge on Instagram.