When thinking about animal-derived materials (ADMs) like fur and leather, many fashion brands and individuals hold up the ‘natural’ quality of ADMs as assurance of the sustainability of the textile - ultimately validating the suffering of animals in its production.

Our new report series Taming Fashion, however, highlights how this ‘sustainability’ claim is far from the truth.

Taming Fashion, for the first time, comprehensively highlighted how ADMs used in the fashion industry are not the best choice despite their 'natural' reputation, and bring an inherent animal welfare and environmental risk that is costing the planet dearly.

Despite over five billion animals being farmed and used for textiles, animal welfare continues to take a back seat for brands when compared to environmental protection and human rights issues.

Our report series tackles this issue by combining these elements together and addressing the increased human health risks, and the intrinsic link that textile production has to the highly inefficient animal protein industry. 

So what’s the top line?

Over the next few weeks, we’ll be dissecting the key issues, concerns and solutions that are laid out within the report in a blog series.

Plus, we’ll continue calling on brands to make significant reduction commitments and publish them within their animal welfare policies. 

Stay tuned to discover more and join us on our journey towards ensuring a future filled with kinder textiles #WearItKind.