Over 5 million dogs and at least 1 million cats are killed every year for their meat in Vietnam through high levels of illegal activities. These include: 

• pet theft 
• ignoring disease control regulations 
• the cruel treatment and unhygienic slaughter of millions of animals. 

Our new campaign 'This is not Vietnam' aims to empower local Vietnamese communities in standing against the trade and help change attitudes and laws across the country.  

With recent research revealing that local attitudes overwhelmingly oppose the trade, and 91% of Vietnamese people support a ban altogether, this is an exciting step towards the end of this cruel trade. 

As part of the campaign, we have launched a brand-new online reporting tool for people in Vietnam to detail their own experiences of dog and cat meat trade activities. Whether relaying tales of pets being stolen, the presence of slaughterhouses and even the transportation of animals to restaurants – all stages of this trade involve unimaginable cruelty. 

Just like the illegal puppy trade tool we have here in the UK, locals in the provinces of Quang Nam and Da Nang will be able to record these trade activities. The data collected will inform strategies to measure and address the harms caused by the trade and summaries of the reports received in the tool will be provided to the government to inform enforcement and policy work. 

This tool will support government authorities to enforce laws protecting the public from these risks and we hope it will be another proud step towards seeing a dog- and cat- meat free Vietnam and help us to protect millions of animals.