You may have noticed we have been talking about farmed animals a lot this week. We are currently working hard to #MakeFoodKinder, which is a campaign that challenges the welfare standards of the farming industry. So, it’s great for us to take a step back and think about why days like this are so important.

What is World Kindness Day?

World Kindness Day was introduced in 1998 by the World Kindness Movement – a coalition of kindness NGOs. It is observed in many countries, and the main purpose of the day is to highlight good deeds in the community. This includes focusing on positive power and being mindful that kind actions, no matter how small, can have a positive impact.

How Are We Working to Make Food Kinder?

We are working with communities to encourage their local authority to take important action that can benefit people, as well as animals and the environment. We don’t want public money to support some of the cruelest practices in farming today. Instead, we want this money to be spent in a far more sustainable and animal-friendly way.

How Can You Take Action this World Kindness Day?

Thinking about how even just one small act of kindness can make a big difference, here are some ideas of how you can make a difference today:

• Sign the petition to ask local authorities to #MakeFoodKinder in the UK.
• Download our action kit to take action in your community and let people know about Make Food Kinder.

And remember...

‘In a world where you can be anything, be kind.’

Choose to make a delicious, plant-based dish from our animal-friendly recipe section, kinder to animals, the planet and our health.